Wednesday, June 9, 2010


Fro-joy ice cream
Q: I have an old photograph of several baseball players in front of a delivery truck that has the words "International 'Fro-joy' Ice Cream" on the side. Can you tell me anything about it and how old it is?

A: Fro-joy ice cream was made by the International Division of General Ice Cream Corporation. The company featured Babe Ruth in several of its ads and on baseball cards in 1928. The name "Fro-joy" meant "frozen joy," and its ice cream was advertised as containing "Youth Units"--- "rejuvenating plant salts" that were supposed to keep a person young and vigorous when eaten every day. Fro-joy was later associated with Sealtest.

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