Tuesday, October 14, 2008


Q: I'm trying to find any information I can on the value and demand for this Coca-Cola Spearmint Gum wrapper.

A: Coca-Cola gum was made from c.1903 to c.1920. The gum was not made by the Coca-Cola beverage company but by another Atlanta company, the Coca-Cola Gum Company, which used both the Coca-Cola name and the logo. The Coca-Cola Gum Company was bought by Franklin Manufacturing (later called Franklin-Caro Co.) and moved to Richmond, Virginia, in the early 1900s. The beverage company did not like this use of their trademark and bought out the gum company by 1924. Your "wrapper" looks like it might be a label used on a box or glass jar. Coca-Cola Gum items are rare and usually bring high prices. Coca-Cola Gum glass jars have sold for several hundred to over a thousand dollars, and several years ago a wrapped stick of the gum reportedly sold at auction for $8,000.


Don said...

While a piece of this gum sold a few years ago for 8,000 it is misleading to believe this one pictured is worth anything close to that amount. Condition is everything and this piece is in VERY poor condition. While rare it still is in poor condition that drops the price drasticly and is only worth a VERY small fraction of the price you quoted.

Anonymous said...

I have seen a Coca-Cola price list/catalog dated 1940 featuring the Coca-Cola Spearmint Chewing Gum display box (and some other products) with original retail and wholesale pricing. So if it is genuine the Coca-Cola Gum was made until at least the 1940's. What is an original wrapper worth? and what might the price list be worth?

Neil said...

Coke gum by Caro Franklin was ONLY made into the 20s...Any wrappers from the 40s were speculative and never manufactured and different design than Franklin Caro and have a much lower value than a F/C one