Tuesday, December 8, 2009

SUN-MAID GIRL GETS NEW IMAGE

Sun-Maid GirlFirst a younger Betty Crocker and Aunt Jemima and a slimmer Big Boy were created to update those advertising icons. Now a well-endowed, Barbie-faced Sun-Maid girl is representing her raisin company in TV and print ads. (She's still the 1970s version on Sun-Maid raisin boxes.) At 95 years old, her new look suggests she has seen a plastic surgeon. At least she still wears a bonnet--but her old one looked more comfortable.

4 comments:

Anonymous said...

Why does our society think that "everything" must be updated? Her vintage appearance suggests their product is as good as it has always been . . . don't think a well endowed version of her sends that message. Give me a break!

Lawrence said...

The Sun Maid girl had her boobs done too. The remake of Aunt Jemima didn't bother me too much because the old one smacked too much of racial stereotyping. But turning her into a clone of a middle class accountant who looks like she would be hard pressed to boil an egg smacks of Madison Avenue group think.
I do miss the chubby Pillsbury Doughboy though. Muffins, biscuits, and sugar coated cinnamon rolls are comfort foods but certainly not slimming. How about some truth in advertising?

Artist Tree said...

I'm not against change but I think she looks plastic silly & a little like she may have an eating disorder with those whispy arms and needle neck. Just because the modern style of computer animation following after Disney traditions is "common" doesn't mean it's good.
What's next? The Sun Maid gal gets an SUV??? ;)

Anonymous said...

Gosh, not sure what all the fuss is about..the package hasn't changed since 1970 and that's the image people are still see and are with.

Maybe in the commercial the Sun Maid looks fake, but then that's not an unusual thing to see nowadays.